Marketing is more multifaceted than ever, and under increasing pressure to be more transparent and demonstrate the value it contributes to the organization. Companies are focusing sharply on achieving operational efficiencies, "to do more with the same, or less."
A large pie of marketing budget is allocated on Promotions. One of the most important objectives of Promotion is to increase sales and profits. The best way to build sales and profits is by reaching the right target audience. In other words, small business owners must make sure their promotion reaches the people who are most likely to purchase their products. Companies often develop customer profiles from warranty cards or marketing research to gather this information. Target audience variables or demographics can include age, gender, income and education. Now, it is true that different companies may consider promotions successful for different reasons. Tracking promotion effectiveness by these measures helps marketing departments determine whether their campaigns have been successful in compelling prospects to take a desired action. Companies can then fine-tune their strategies in the midst of a campaign.
WHAT WE MEASURE: Our solutions measure the total effectiveness of your promotion: who it is reaching, how it is resonating, and consumers' reaction—across platform. These measurements provide you with the opportunity to maximize the effectiveness of each promotion campaign—while it is still in progress, and understand your audience's relationship with your promotion. Whether it's TV, online, tablet or mobile, we provide you the information you need.