Consumers choose or buy a product or service, if they prefer that product over others and it is available to them in the marketplace. However, preferences are based on how customers perceive the world. This perception may or may not be totally accurate. It is based, of course, on the product's features, but it is also based on the image created by advertising, packaging, word of mouth, social context, etc. Each individual is unique and, needs and wants vary from person to person; thus, consumers are different and heterogeneous. In order to understand and predict consumption patterns and behaviors within segment (s), understanding consumer becomes essential.
That's where Verticaleleven comes in with the unique solution "The Voice of Consumer (VOC)". The VOC is a process for capturing consumers' detailed set of wants and needs which are organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives. VOC studies typically consist of both qualitative and quantitative market research steps. Not only the VOC will we help you understand who your consumers are, but will pinpoint what they are buying, where and when and why. Understanding consumer attitudes, motivations and behaviors is crucial in creating a roadmap that increases profitable traffic in your business. With this complete picture, our team will help you reach your consumers effectively and improve the performance of your brand.